Let's
jump ahead a few years....
I studied Entrepreneurship at Florida State University and loved
the major. After graduation, I immediately relocated to Chicago to
start my first company and to pursue my final project and business
plan that I created my Senior semester. Weddings By Shan - later
known as Peacock + Papaya - my first true jump into
entrepreneurship and adulthood. It was great, I already knew my
target market, my competitors and had determined a niche before the
big move. I cracked out that to-do list notebook (again) and I was
off to the Windy City.
I loved Chicago (read: deep dish pizza) and I loved being a
part of such happy memories. BUT two blizzards in and too
many cold walks around town, I made a shift and decided to move
down South to Atlanta in hopes of opening up a second brand of the
company.
Ironically enough, pie tables were a really big trend in the
wedding space up North and became the dessert of choice for my
brides. Couple that with a huge sweet tooth, naturally my
first inkling when I moved was to hunt for the best piece of pie.
As a consumer I stumbled across a place called The Pie Shop. From
their Facebook page it was hard to tell if they were open that day,
what flavors they served and their location. Needless to say, they
lost a customer that day solely because I relied on social media
and didn’t want to pick up the phone to call.
A couple too many bridezillas in and still a craving for pie, I
stopped by a few weeks later. I fell in love with their chocolate
ganache pie at first bite and started talking to the owner about my
experience and the importance of building strong relationships with
your target audience online. In my wedding planning career, social
media had worked extremely well in attracting new clients, creating
brand awareness and creating loyal customers. In between her next
batch of chicken pot pies she asked if I could help, she feared she
didn’t have the bandwidth, expertise or budget to work with some of
the larger agencies in town and didn’t want to be just another
business in their portfolio.
Imagine Media was born that day and within the first month we
had two other companies approach us with similar struggles. After
more research, I quickly learned there was an under-served market,
who craved a personable partnership, a young scrappy team and just
weren’t quite ready to bring in someone full time -and- that’s how
the (cookie) crust crumbled....
Now we're 3.5 years old- we work with a team of creative
masterminds, at the coolest place in town (humble brag) and we
have a portfolio of clients we love working with, proud to
represent and who we learn from every day.
Info@ImagineMediaConsulting.com
675 PONCE DE LEON
AVE NE SUITE 8500
ATLANTA
GA
30308
678.465.8982
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Thor Conklin Media
Peak Performers Podcast
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